UNLOCKED
WINTER CLASSICS
PROJECT ORIGINS
Unlocked was born from a simple observation by Dama Diagouraga, a former basketball player who transitioned into sports event management: winter is a quiet period for basketball. The cold season deserves its own highlight too.
Organizing such an event at Christmas means offering a warm, friendly moment—a time of sharing that brings together audiences of all ages, whether professionals, amateurs, or beginners.
Unlocked is about rewarding young players for the start of their season.
Unlocked is about offering the only U21 All-Star event in France during the winter.
Unlocked is more than a sporting event—it is a true cultural experience.
Unlocked is about bringing together partners and influential figures from the basketball world, just as you would build a team.
" The real court is in your head,
unlock it. "
Share
Celebrating the new generation
Promoting culture
Gather
2024
[ LOCATION ]
GYMNASE JAPY
2 rue de Japy
75011 PARIS
[ DATE ]
12/28/2024
[ PARTNERS ]
2025
[ LOCATION ]
GYMNASE JAPY
2 rue de Japy
75011 PARIS
[ DATE ]
12/28/2025
[ PARTNERS ]
[ SHOWCASES ]
prod. by Live Nation
Shayne (Nouvelle École)
Eve La Marka (Nouvelle École)
Nono La Grinta
Bilouki
[ PROGRAM ]
Game
Dunk Contest
3-Point Contest
[ ART DIRECTOR ]
+2000
spectators
+150
collaborators
+1M
total IG views
media cover
Dama Diagouraga ?
Who is
Kevin Durant
2009 - 2013
-
Basketball beginning
-
French U17 league (Cadet France) in Paris
-
Scholarship to the USA
2013 - 2016
2015
KEVIN DURANT camp at Le Carreau du Temple, in his presence, camp MVP
[ personal archives ]
2016
Nike Back to School with LEBRON JAMES
at Gymnase Jean Jaurès
Nike Summer Camp Paris, camp MVP
2016
Opening of the Jordan store in Bastille with BLAKE GRIFFIN
2017 - 2019
U15 tournaments at Philippe Auguste Playground — Paris 11th District City Hall
2020
Meal distribution with Baba Zulu at Hoops Factory
Nike
Jordan
Airdom
Adidas
Unlocked
